THE VILLAGE GROUP enabling the authenticity economy

ENABLING the AUTHENTICITY ECONOMY

Economics is about scarcity. For the last few decades the scarce commodity that made billionnaires of those who successfully aggregated and sold it was attention. Viewers, listeners, audience share, demographics, eyeballs and clicks were the stock in trade of the awareness aggregators, the media barons.

Then, around 2010, after years of the effects of inauthenticity - years of spam, malware, fraud, predation and theft - had taken its toll on the world's economy, the new scarce commodity overtook attention as the object of value.

Authenticity, the "new" scarce commodity, had actually been for centuries the object of value in villages around the world. Now, authenticity has returned as the focal point in the new village of six and a half billion people, the global village. Authenticity has become scarce and valued.

QEA: AUTHENTICITY SUPPLIERS TO THE WORLD

The member enterprises and noncommercial organizations of the Quiet Enjoyment Infrastructure deliver authenticity in many forms. 


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